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Magic contest for Bocconi students
Students in the Strategic Management of creative processes are the management of Rainbow projects to revive the Winx in the market for young people aged between 18 and 25 years
Rainbow, the content company Iginio Straffi known throughout the world for its animated productions and multimedia products, has launched a magical challenge to the students of the course "Strategic Management of creative processes": enter the magical world of Winx to re-launch the product for a that covers the target market of teenagers and not just girls.
The class graduated multicultural welcomed the brief by the corporate management of the Rainbow and it was divided into working groups. "The students have been studying how to make a business successful character, appealing to young audiences" millenials "(18 to 25 years old) declining it through creative concepts within the product, retail and communication," says Stefania Saviolo ( professor in the Department of Management and Technology) who led the children in this way.
Thursday, May 22 jobs will be presented to the leaders of the production company, and will receive feedback with respect to the feasibility of the project. The project team considered the most innovative company will be invited in with a chance to observe in reality how creativity interacts with management in the largest European study that makes films for television.
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