| Articolo con trama e personaggi dal nuovo numero di Total Licensing:
The match between Rainbow Group and Giochi Preziosi was immediate and is leading to an unprecedented reboot that is going to make hype and place Gormiti among the most anticipated boys’ properties releasing in 2024.
The exclusive partnership seals the beginning of a new thrilling chapter for the Gormian heroes and is expected to boost their growth as an aspirational brand, steering the action figures legend to uncharted territories and audiences.
Gormiti – The New Era is not just a reboot series, but a whole new dimension of fascinating styles and stories for the pop culture phenomenon built around the power of elementals, enhanced by a top-quality direction and CGI effects made possible by the versatile production team deployed by Rainbow Group. The Italian studios are managing all the production, starting from the graphic concept development up to the live action and postproduction, to bring the best out of the priceless concept that celebrates the power of the elemental warriors.
A story of success reminiscent of the evergreen property Winx Club, girls’ top brand rolling since 2004, looking back at many animated series and a live action adaptation in collaboration with Netflix.
The new show will feature two seasons of ten live action episodes of 22’ each and is aimed at the 6–11-year-old boys’ target. The episodes are full of drama, adventure, comedy, and magic, mixing in perfect balance to offer the audience a coming-of-age series with huge potential. Strong investments and marketing activities will be rolled out by Giochi Preziosi with a global worldwide launch campaign.
Starring four young kids chosen by the Gormian spirits to lead the battle against the evil destroyers that threaten both the Earth and Gorm, Gormiti – The New Era is just the story that modern audiences need now. Epic scenes building on tradition, but also revealing the new potential of a world that has still a rich story to tell.
Episode after episode, the four earthly protagonists called the Scions - Glen, Carter, Zane, and Skye, chosen by the magic Elespheres to become the new Gormiti, will discover their hidden gifts, learn to appreciate them, and tap into their Gormita of Earth, Water, Fire and Air to unleash their powers and become the heroes they are meant to be, learning to trust each other and collaborate, united against a looming team of villains that has a lot to tell about the human nature.
Twists won’t be missing, as the four Scions and their Gormiti, each with different personalities and features, will take the audience to a new dimension of values and stories, contributing to the development of main themes such as friendship, teamplay, courage, emotional maturity, and awareness.
The show has international scope and boasts the precious contribution of a varied team of artists and top professionals, allowing to reach the best results in the CGI postproduction quality of the many spectacular effects featured in the show, but also in the very development of each single story, packed with fast-paced action and epic.
The rich concept of the ultimate Gormiti, already backed by a solid core strategy implemented by Giochi Preziosi year after year through the creation and distribution of toy lines and games, will once again turn into a wide range of collectible games and toy lines, and Rainbow’s global licensing approach, research, and constant collaboration will be key to the development of the show elements in tune with Consumer Product.
The roll-out plan is yet to be unveiled and is due between 2024 and 2025. Among the many product categories under development there are already publishing, collectible figures, toys and board games, apparel, and fashion, Back to School, and also food. The Gormiti are back, and as powerful as ever. They are just warming up to surprise everyone as the next top property for boys.
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