Rainbow e Peg Perego

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Posted on 8/6/2010, 21:35

Winx Sirenix

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Rainbow adds Peg Perego for Winx Club

Rainbow SpA has added Peg Perego to its programme for Winx Club.

The Italian firm will produce a range of vespas, quads and scooters for the girls’ property worldwide (excluding the US). Peg Perego is well known for its work in the infant care and toy markets; it produces a large range of battery operated and pedal ride on toys and works with global brands such as Vespa, Polaris and John Deere.

In addition, Rainbow has also signed up Dino Bikes for a one-year bike and accessories deal in Italy, beginning from September. The start date coincides with the marketing campaign pushing the latest Winx Club 3D film.

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Posted on 25/6/2010, 13:25

Winx Sirenix

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New Licensing Deals for Winx Club
By Mansha Daswani
Published: June 2, 2010

LORETO: Dino Bikes and Peg Perego are the latest companies to sign on for kids' products featuring Rainbow's popular Winx Club fairies.

The worldwide deal, excluding the U.S., with Peg Perego, covers the Winx Believix range for Vespas, Quads and Scooters. And Dino Bikes has signed a one year bike and accessories deal in Italy, beginning this September.

Rainbow is gearing up the launch of its new 3-D Winx Club feature film. Winx Club 3D Magical Adventure is the first 3-D stereoscopic film ever produced in Italy, and was completed entirely at Rainbow’s Rome-based CGI studio. The world premiere is set for October 29 in Italy.

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